Simon Calver was born the son of a grocer in Gloucester, so grew up in the family business. He started off having a career in large, blue chip companies; and has also led early-stage businesses. He was CEO of LOVEFiLM, which he led for seven years from post VC-backed startup to its sale to Amazon in 2011.

He previously worked in brands and marketing with Unilever and PepsiCo, in charge of the UK business launching Pepsi Max, Pepsi Blue and the development of the Pepsi Music activity. After Pepsi he was GM and VP for Dell home and small business operations based in Ireland and also COO and president of Riverdeep Inc., the interactive digital education company.

From 2012 to 2014 Simon was CEO of Mothercare, leading its transformation and growth turnaround plan. In July 2015, Simon became a partner launching a new £200m ventures fund with the BGF to support technology entrepreneurs across the UK. He is currently chairman of, an online printing and design company, and UKBAA. Simon lives in Buckinghamshire with his wife Cathy, and Monty and Nieve, their children.